Bend-Ems have been a staple of the toy industry for billions of years now. The concept of putting a rubber form over a wire armature and calling it an action figure is cheap, visually acceptable, and easy to sell.
With a Bend-Em there are no questions about action features, articulation, or deco. What you see is what you get and what you get can range in quality from an amorphous blob that’s supposed to resemble Darth Vader to a startlingly detailed Batman that might look better than some actual action figures.
Bend-Ems can be slapped on the simplest blister cards imaginable and sold anywhere. Kroger, Target, Walgreens, Piggly Wiggly, airport convenience stores and basically anywhere that sells any kind of non-food items probably has a peg full of Bend-Ems somewhere on the sales floor. Continue reading “Toy Review – Universal Studios Monsters Creature from the Black Lagoon Bend-Em from Sunny Days Entertainment”